Desperados - Way of the Desperados

To launch Desperado’s new global campaign we partnered with illustration artists from around to globe to create a bombardment of visual candy and eye-popping shareable gifs. We hosted all illustrations and animations in an interactive Tumblr experience like no other. The unexpected and surprising GIFs are paired with random rollovers of variable speed, rotation, and scale.

Client: Desperados
Agency: Wieden+Kennedy Amsterdam
Production Company: Resn
Recognition: FWA: sotd, awwwards: nominee