Adidas - Hometeam

During the first week of the covid19 pandemic, we rolled out free virtual experiences across social and digital channels to support the adidas community in staying active, practicing mindfulness, learning, and seeking entertainment while in lockdown. Over 3,000 athletes, artists and influencers supported the moment making it the biggest-ever adidas campaign in terms of partner activation and involvement. #hometeam content was viewed close to 400 million times and is one of the most watched and positively received campaigns in the brand’s history.

Client: adidas
Agency: Studio A